ADVERTISING
Froot Loops
Goal: Create an intiative for Kellogg’s Froot Loops for colorblind childrenÂ
Froot Loops are all about color. But for colorblind children, the cereal has little appeal. They wanted to create an inclusive initiative to show they were thinking of children, even if Froot Loops looked different to them. We changed the box color to match a popular color deficiency’s palette, and all proceeds were donated for the time of the campaign.
