ADVERTISING + DESIGN + website

Health-y

Goal: Design an brand and create a campaign for BYU’s new health initiaive on campus

I was comissioned by BYU’s Marriott School MBA Program to create the concept for their new health program on campus- HealthY. I designed the logo and built out the brand around their goals, which were to raise awareness among BYU freshman to associate HealthY with personalized resources that would help them actively obtain health in all dimensions (mental & emotional, physical, academic, spiritual, financial, and social).

This campaign is planning on being implemented this coming Fall.